Search engine optimization (SEO) can make or break your business. Done right, it can bring in new customers, additional sales and raise your profitability. If done incorrectly, SEO can sink your business or at least cause it to lag its competitors. Here’s what every business needs for effective SEO.
1. Install analytics. To follow your SEO efforts, you need to track them. A very good tool to have is Google Analytics, a free one at that. When installed on your blog or website you will know who comes to your website, what they do when they visit and how long they stay. Along with Google webmaster tools, you can track your site’s progress.
2. Know thy keywords. If you haven’t figured out that keywords are essential to helping your site rank, then you’re already behind things. You should know what keywords can bring people to your site as well as understand the variants of the same. This is where hiring the services of an SEO company may help you out explains BestSEOCompanies.com.
3. Build outstanding content. Only the best content should ever be included on your website. Here, much attention should be given to what you write, the photographs you include, and the information you are attempting to convey. Each article or page should be at least 500 words in length. Such pages should be written with your keywords in mind. Start off with landing pages and then add fresh content on a regular basis. At least two or three well written articles per week can help your website shine.
4. Write an effective about page. Your key pages will show up on your navigation bar. Your “about” page will tell people the most critical aspects of your business. It is important that you offer details such as your company’s mission statement, history, goals and so forth. Endeavor to include only that information relevant to your business. Avoid wordiness — keep it to no more than 500 words.
5. Include your contact information. People may find you via your website, but will they be able to contact someone directly if they need to? It is important that you include a contact name, address and phone number when establishing your website. List that information on the bottom of each page. You might also include a contact form whereby people can email you if they have questions.
6. Join social media sites. Not only should you launch a stellar website, but you should make it easy for people to find your pages. Joining social media websites such as Facebook, Twitter, Google Plus and LinkedIn may be critical to your business. Moreover, adding social media buttons to the top and bottom of your pages and posts will make it easier for people to share your information. Never underestimate the power of social media — these sites can make your site thrive in a very competitive and complex environment.
7. Link in and link out. Link sharing is the gray area of SEO that was once perfectly okay with the search engines. Here, you want to employ a strategy whereby your links are naturally occurring. Still, you can always ask your customers and suppliers to link to your site and do likewise yourself. Your SEO team can also provide ways to enhance your linking strategy through paid campaigns.
You should know that SEO is a process, not a destination. Your campaigns will be ongoing and the results will dictate your approach. By working with a qualified SEO team, you can offload at least some of those responsibilities to someone else.