In the world of mobile app development, the most common question every developer has is when they should update their mobile app. If you follow Apple and Google, you will notice that they release new versions of their operating systems (iOS and Android) every year. For 2018, it is iOS 12 and Android Pie, which brings new features, while focusing on stability and speed. As a developer, you should update your mobile app on launch day, as it comes with the following benefits:
One of the biggest advantages of updating your mobile app on launch day is the fact that you get free publicity. Media outlets which focus on the latest tech news are always on the lookout for apps which are compatible with the latest OS versions.
These outlets will recommend apps to their users, which use the new feature of the OS versions. For example, Android Pie comes with “Material Design 2,” which is different from the previous styling. Thanks to the publicity from media outlets, you will see a huge boost in the number of users who use your mobile app.
Improve experience for your users
In mobile app development, you know that user experience is crucial to retain customers. Providing a great user experience is essential, as your users give positive reviews and recommend it to their friends and family members. If your users update to the latest OS, only to find that your mobile app is incompatible or crashes, they will uninstall or avoid using it.
Increase the chances of getting featured in the store
Another advantage of updating your app on launch day is it increases the chances of getting featured in the Google Play Store and Apple App Store. The Cupertino and search engine giants want to showcase the new features of their OS versions to mobile users. Due to this reason, they will look for apps which utilize these features.
If you get featured, the number of downloads will increase significantly, as it increases the visibility immensely. Also, it is an indicator to mobile users that your app provides a high-quality experience and follows the latest trends in the industry.
Stay ahead of the competition
By taking the chance to implement the latest features, you are giving your mobile app the edge over your competition. For example, App Actions, a feature present in Android Pie, allows your app to get recommended to users when they want to fulfill specific needs.
These are the four advantages of updating your mobile apps on launch day!
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