1. The invisible bicycle helmet, available in stores (Sweden)
Being a cyclist in China are reckless unlike in Malcolm, Sweden, where no less than a quarter of the trips is made by bike. No wonder they are the cause of one of the most impressive inventions cycling. While the basic helmets are uncomfortable and sometimes questionably protect the Hovding is his name, is closer to an airbag wrapped around his neck. In a severe impact, the airbag is triggered and covers a much larger area than a basic headset. The Hövding ensures greater comfort and better protection to the growing number of cyclists. What to encourage people to choose this environmentally friendly transport mode.
2. Pay with face recognition (Finland)
Finnish company which shows that online shopping can go even further. It used to automatically load bank data through facial recognition. Not only will you save time with this interface but you also get a more personalized service offering a wealth of information. Close to science fiction, Unique is working to make this system a reality and even preparing to test it in Helsinki. Unique is not the only company to follow the trend of facial recognition as the English Optima Eyes develops advertisements that collect information about those who watch and Russian Synqera created an interface that detects the emotions of customers to offer them discounts based on their mood.
3. A tablet included in the cart, which detects nearby ingredients to offer you recipes (Brazil)
While supermarkets are increasingly want to smarter, Helmsman’s Brazil is no exception to the rule. After proposing recipes tailored to customer receipts in 2012, this mayonnaise brand, associated with CUBOCC, decided to implement the shelves in the carts. While customers are shopping in the store, they are offered recipes (all containing mayonnaise) depending on the ingredients available nearby. The ads highlight the technology as a way to help consumers make a choice.
Previously employed by Microsoft technology with ads featured in Forbes magazine could connect wifi.
4. 3D printers for visually impaired (Japan)
3D printing has made a lot of ink in 2013. However, it is not only a technological feat and some companies have wanted to add an educational and social dimensions. This is the case of Yahoo! Japan’s Hands On Search that allows visually impaired children in Special Needs Education School for a tactile experience with the web in 3D printing the results of their research. This project shows how 3D printing can go further than its initial value with these objects on demand with real legitimacy. Substantially similar, Haiti iLab uses this technology to allow medical personnel to dispose of medical equipment, sometimes insufficient, as they need it.
While some individuals have their own 3D printer, 2014 could see 3D printing into a full-fledged industry. The concept of Filabot, that allows users to reuse recyclable plastic paper 3D printer goes in this direction.
5. Real-time translator could get you out of doubt conversations
We are not all equal in terms of communication. If English is still the language of internet, the world is populated by different languages. It is difficult for a company to interact with a customer whose language is different. An object could solve this problem. Called SIGMO this case can result in oral statements in 25 languages, enabling double real-time conversation between users of different nationalities. Sigmoid, who initially get $ 15,000 for this project Indiegogo, managed to raise almost $ 250,000! Instant translation is useful for any type of consumer. ELSA, which provides translations on demand for services related to immigration, also implies a real interest. Sigmoid and Elsa should allow real-time translating into a new dimension.
6. Lego connected
Many companies concerning itself with connected objects have tried to make their products as smart as smartphones. Almost everything and anything can now be connected to the web. DigitalSTROM (Switzerland) and Plugaway (China) have understood. Not only do these systems can be used as remote control to applications on smartphones but users can also control their energy consumption or other data on their homes.
A plethora of products released in 2013 allow this August, DoorBot or Greenbox to name a few, but digitalSTROM and Plugaway made this technology accessible to all budgets.
7. A smart hospital offers services via smartphone (South Korea)
The field of health has always been based on innovations and projects (sometimes risky) to eradicate diseases and improve hospital conditions. Seoul National University Bundang Hospital goes further. It has set up an application as a guide to the patient, using electronic medical records to transmit information about appointments, waiting times or costs based on patient needs. It also allows patients to integrate a customized system of digital activities during their stay.
This project, developed for hospitals, will enhance the experience of people in hospitals and other public administrations.
8. clothing made directly in the store at the customer’s request (London)
The personalized services make consumers more demanding compared to their expectations. This is especially true in the fashion industry where customers can give free rein to his creativity. Store has understood and enables customers to create their own clothing before live printed in the magazine. Located in the renowned Carnality Street (London), it offers a completely new experience. Instead of vegetating in front of the shelves, Store offers them to be active by choosing design that truly reflect their personality.
Although temporary, this project shows that the client gives off a real interest in the idea of contributing to the creation of what he buys. In Spain, even think we will soon no longer need to visit a store with customization clothing by spray (aerosol).
9. News feed becoming a personalized TV show
In 2013 will mark the end of Google Reader, but in response, a new way of receiving information has emerged on the internet. Guide gives is to say that the organization of this information is essential. The system retrieves information from social networks, blogs and news sites favorites of users before making a personalized TV channel.
This reorganization of digital content is further evidence that users are looking more and more to customize their daily lives. Wibbitz, Feedly and develop Flipboard hope this trend in the coming year.
10. A beer cans recycled in exchange for subway tickets (Brazil)
Require consumers to invest in the ecology without offering something in return has shown its limits. AlmapBBDO and Beer Turnstile campaign has demonstrated. Operative during the famous Rio carnival, visitors were encouraged not to throw their beer cans Antarctica. The reward, free subway ride if the cans were indeed thrown into waste collectors who ensure that they are properly recycled. This campaign was a success, nearly 1000 cans per hour were recycled and public transport were loaded much more, thereby reducing the number of driving while intoxicated.
With a view to a greener planet, the Austrian Biomat restaurant offers discounts to customers who bring their food waste, then transformed waste into biogas energy supplying the restaurant kitchen. Finally, AOTERRA offers its customers to install their servers in the house. When they overheat, they can heat these homes in an environmentally and economically.
These examples should be an inspiration to encourage consumers to take care of their planet in 2014.