About two decades ago, small business owners were not keen on having a website. Unfortunately, some people still believe this. The statistics years ago were understandable since website costs were too high. Though, today the cost of running a small business website is not a lot. While the initial setup fees can be higher (although not as high as 20 years ago), the cost is not likely the reason for not having a website.
Many small business owners feel like they don’t need a website since they are on social media. Unfortunately, this is a wrong mindset. You still need a business website even if you have tons of social media accounts.
Control is yours when you have a website. Social media is effective for marketing purposes, but you don’t own it. If you get kicked out, for instance, you will lose all the progress you have made there, and people will not know how to find you. This will not be the case if you have a website.
The changing algorithm in social media can hurt your business too, and you don’t want to be at the mercy of the platforms. If people stop using a certain social media tool, you could lose contact with them too.
Facebook is hot for marketing right now, but if people abandon it, you will be in a bad place. Aside from that, some people use the Internet, but they are not on social media. You also need to let people who are looking for the services you provide find you.
What customers wanted in the past and at present are different too. The market thinks having a website is a must for any business. They don’t want any website. According to Magicdust, if you want to boost conversions you need to create your small business website so that it satisfies your visitors’ needs. Put yourself in your customers’ shoes and view your small business website from their point of view. You’ll then realise that they are looking for something that loads on their mobiles right away. Millennials love browsing through websites. Since they have the highest spending power, you want to cater to this population too.
About 63 per cent of consumers look up local businesses first before they decide on where to go. If you don’t have a small business website, people are less likely to find you.
Affordable Setup Costs
Having no website is hurting your business in many ways. Right now, it’s easier to buy a domain name and set up a website. You have no excuses when the price of building a website is more affordable. Creating a website will expand the market you cater to.
Online advertisements, social media marketing, and search engine optimisation (SEO) will help. However, having a small business website unlocks more opportunities for you. If your goal is greater brand awareness and expanded customer reach, a website can be useful to you.