Since the inception of the internet in the 90’s, the digital world has grown tremendously. This has seen a lot of new inventions and innovations sprout. And so, with the concept of web development and internet marketing kicking into the business industry, a number of new businesses like digital agencies have cropped up as a result. For most businesses that have had a one on one encounter with digital agencies, all would agree that a creative agency can prove to be an invaluable asset in Australia’s online business world.
There has been a noticeable increase in the number of digital agencies in Australia. These agencies have sprung up due to the increasing popularity of social media and the demand for online services, e.g. e-mail marketing from businesses. These days it is not enough to have a website, a website needs to be carefully planned with key objectives and tools to measure the return on investment (ROI).
What services does a digital agency provide? They offer a range of services which include web design, e-mail marketing, viral marketing, SEO/PPC (Pay per Click), mobile websites and podcasts. The main difference between a digital agency and a traditional advertising agency is that a digital agency will conduct most if not all of their work online.
Going digital Businesses these days are looking for new ways of attracting potential customers as well as gaining an advantage over their competitors. One way of doing this is to use the services of a digital agency.
This is particularly the case with new startups and SME’s (Small to Medium sized enterprises) who are more likely to embrace new technology and the web through a Creative Agency. They may be ‘early adopters’ when it comes to technology, active users of social media, e.g. Twitter or want to use the web to its best advantage.
The biggest advantage of digital advertising is interactivity: traditional advertising is one way in that it is ‘pushed’ at the customer whereas digital media is a two way process. This is often known as ‘push-pull marketing’.
By this we mean aiming your product or services directly at your customers or ‘pushing’ it towards them. A ‘pull’ approach is where you look for ways of getting customers to come to you.
Interactivity is a major feature of the web these days. In Web Development, web 2.0 is based upon an active rather than passive user response, for example user generated content, forums, blogs and wikis. As users we can argue, comment, discuss, recommend or review anything we so wish and share this information with others. The emphasis is on communication.
A Creative Agency will carry out online advertising campaigns for their clients using a variety of media in order to engage with potential customers. This can include the following: – Video testimonials – Online ads – Paid search – Twitter feeds – Blogs – Keyword research – Lead generation.
These and others often form part of a Creative Agency’s online marketing strategy. As a business, the more people talking about what you do, how you do it and why you might do it better than anyone else the better this is for your Australian based business.